Shopping local: Fat Brain Toys

Fat Brain Toys is a fabulous Omaha treasure, and if you haven’t been, you must go when you have some time. I always end up wishing I had more time (and money!) to spend there.


Fat Brain has a retail store in the Village Pointe area and its main office based out of Elkhorn. It sells toys and books that are supposed to make your kids’ brains… well… fat! They tend to be simple, high-quality, and many are quite unique.


There are ride-on toys, baby dolls, blocks, marble runs, puzzles, board games, pretend play items, books, science kits — basically great stuff for kids of any age. There are also many areas of the store where children (and adults) can give certain toys a trial run.


You can shop online at and opt to pick up your order in the store for free. The website is great because you can find toy recommendations based on age and interest and view customer reviews. They also provide a money-back guarantee. If your child doesn’t like the toy, take it back within 90 days and pick out something else or request a refund. I recently went to pick up a few gifts for my daughter and some children of friends, and the workers there were friendly and helpful, as usual. They even gift-wrapped my toys for free!


So the next time you need to buy a child’s birthday gift or shop for the holidays, head over to Fat Brain Toys for selection and expertise that is superior to the big boxes.

Editor’s note: Fat Brain Toys does not know who I am and did not provide me with any compensation for this blog post. I just enjoy their store!